DestinAsian Readership Survey 2010 Dear Reader, It’s that time of year again for us to get to know you better. In order for us to improve the quality and content of DestinAsian, we would appreciate it if you could take a few minutes to fill out our 2010 Readership Survey—your feedback will help us plan future issues and improve the value of our articles and information. As a token of our appreciation we are giving away the following fabulous prizes: Two readers will each win a five-night night stay at Anantara Bophut Resort & Spa Koh Samui or Hôtel de la Paix, Siem Reap Ten readers will each win a one-year subscription to DestinAsian All surveys must be returned by March 31, 2010, to be eligible for the above prize draw. Please answer ALL questions, selecting ONE option unless otherwise stated. Where do you usually get your copy of DestinAsian?   Airline Direct Mailing Friend/Relative Hotel/Resort Newsstands/Bookstores Restaurant/Salon/Café Subscription Other(please specify) If you answered 'other' to the above question, please specify.   How often do you buy DestinAsian?   Once a year 2-3 issues a year at newsstands 4-5 issues a year at newsstands Every issue (6 issues) at newsstands Never I subscribe What do you do with DestinAsian once you have read it?   Keep it stored for future reference Leave it on the coffee table Pass it on to friends Throw it away How many people read your copy of DestinAsian?   1 person (myself) 2-4 people 5-7 people 8 people or more I generally buy DestinAsian because: (Please tick all that apply)   The cover appealed to me The coverline (texts on the cover) appealed to me It provides me with ideas for travel destinations I am a regular reader I saw it advertised I am a subscriber A competition or giveaway appealed to me It was a special or themed issue I am inspired by it Other If you answered 'other' to the above question, please specify.   Which of the following would you like to see more of in DestinAsian? (Please tick all that apply)   Adventure travel Airline news Beauty and health products Budget travel Business travel Celebrities Competitions Cruise and train journeys Cultural travel Driving holidays Eco travel Fashion and luxury products Gastronomical travel Hotel and resort reviews Island travel Leisure travel Luxury travel Restaurants and bars Spas Technology and gadgets Urban city travel Other (please specify) If you answered 'other' to the above question, please specify.   What decisions have you made by referring to DestinAsian? (Please tick all that apply)   Accommodations Fashion and luxury products Restaurants and bars Spas Transportation (air, train ,cruises and car rental) Travel destinations Other If you answered 'other' to the above question, please specify.   As we’ve just launched a new E-newsletter aimed at getting special luxury hotel deals into your inbox, what else would you like to see that would make the E-newsletter of benefit to you? (Please tick all that apply)   Competitions Flight offers Calendar with festivals from around the region More hot deals Specific travel itineraries Readers’ pictures Readers’ letters New restaurant openings Other If you answered 'other' to the above question, please specify.   Travel   How often did you travel in the past 12 months for Business?   More than 20 times 16-20 times 11-15 times 6-10 times 1-5 times Rarely/Never How often did you travel in the past 12 months for Leisure?   More than 20 times 16-20 times 16-20 times 6-10 times 1-5 times Rarely/Never What is the usual length of your business trip?   1-3 days 4-7 days 8-14 days Over 14 days What is the usual length of your leisure trip?   1-3 days 4-7 days 8-14 days Over 14 days How do you normally book your travel arrangements for air travel?   Direct Internet Travel agent Other If you answered 'other' to the above question, please specify.   How do you normally book your travel arrangements for accommodation?   Direct Internet Travel agent Other If you answered 'other' to the above question, please specify.   In order to satisfy your travel information needs, how important are these sources to you?   Books   Very Important Important Not Important Brand loyalty programs   Very Important Important Not Important Friends and family   Very Important Important Not Important Internet   Very Important Important Not Important Magazines   Very Important Important Not Important Newspapers   Very Important Important Not Important Television shows   Very Important Important Not Important Travel agents   Very Important Important Not Important Other (please specify)   Which other travel magazines have you read in the last 6 months? (Please tick all that apply)   Asia Spa Business Traveller Asia-Pacific CNN Traveller Condé Nast Traveller (UK) Condé Nast Traveler (USA) Inspire Travel Lifestyle + Travel Luxury Travel (Australia) National Geographic Traveller Spa Asia Travel + Leisure (South East Asia) Travel + Leisure (USA) Other If you answered 'other' to the above question, please specify.   Which travel web sites have you visited in the last 6 months? (Please tick all that apply)   AsiaRooms.com AsiaTravel.com AsiaWebDirect.com Asia.BusinessTraveller.com CNTraveller.com Concierge.com DestinAsian.com Hotels.com HotelTravel.com LifestyleAndTravel.com LonelyPlanet.com TravelAndLeisure.com TripAdvisor.com Zuji.com Other If you answered 'other' to the above question, please specify.   How far in advance do you book your main annual holiday?   6 months or more 4-5 months 2-3 months 2-4 weeks Less than 1 week What type of holiday do you prefer? (Please tick all that apply)   Adventure City break Cultural Gourmet Group/package tour Island/beach Long haul destinations out of Asia Own itinerary Short break Spa/Health Sport/Active/Diving Winter destinations Other (please specify) If you answered 'other' to the above question, please specify.   What is the most important reason for you to take a holiday? (Please tick all that apply)   Connecting and sharing life with your loved ones Renew and rejuvenate Experience the destination, local cultures and traditions Discover cultural experiences and be inspired Looking for what’s new, what’s hot and what’s next Enjoy the finer things in life How much approximately, do you personally spend on holidays and short breaks in a year?   Less than US$2,500 US$2,500 - US$4,999 US$5,000 - US$7,499 US$7,500 - US$9,999 US$10,000 - US$14,999 US$15,000 - US$20,000 More than US$20,000 When traveling for business, what accommodation do you normally stay in?   Boutique hotel Five-star hotel Four-star hotel Private villa Resort Serviced apartment When traveling for leisure, what accommodation do you normally stay in?   Boutique hotel Five-star hotel Four-star hotel Private villa Resort Serviced apartment What factors are important when deciding on a hotel for leisure?   Brand Reputation   Very important Important Not important Facilities   Very important Important Not important Location   Very important Important Not important Loyalty Card Program   Very important Important Not important Price   Very important Important Not important Recommendation   Very important Important Not important Security   Very important Important Not important Service   Very important Important Not important What hotel chains have you stayed at for business in the last 12 months? (Please tick all that apply)   Alila Amanresorts Amari Anantara Banyan Tree Club Med Conrad Crowne Plaza Dusit Fairmont Four Seasons Hilton Hyatt InterContinental Langham International Le Meridien Lebua at State Tower Mandarin Oriental Marco Polo Marriott Meritus Millenium & Copthorne Nikko Novotel Oberoi One and Only Pan Pacific Raffles Regal International Regent Ritz-Carlton Shangri-La Sheraton Sofitel Sol Melia St. Regis Swissotel Taj The Peninsula W Westin Other If you answered 'other' to the above question, please specify.   What hotel chains have you stayed at for leisure in the last 12 months? (Please tick all that apply)   Alila Amanresorts Amari Anantara Banyan Tree Club Med Conrad Crowne Plaza Dusit Fairmont Four Seasons Hilton Hyatt InterContinental Langham International Le Meridien Lebua at State Tower Mandarin Oriental Marco Polo Marriott Meritus Millenium & Copthorne Nikko Novotel Oberoi One and Only Pan Pacific Raffles Regal International Regent Ritz-Carlton Shangri-La Sheraton Sofitel Sol Melia St. Regis Swissotel Taj The Peninsula W Westin Other If you answered 'other' to the above question, please specify.   When flying for business, what class do you normally fly?   First Class Business Class Economy When flying for leisure, what class do you normally fly?   First Class Business Class Economy Which airlines have you flown with in the past 12 months? (Please tick all that apply)   Air Asia Air Canada Air China Air France Air New Zealand All Nippon Airways Asiana Airlines British Airways Cathay Pacific China Airlines China Eastern Airlines China Southern Airlines Continental Airlines Dragon Air Emirates Etihad Airways Eva Air Garuda Indonesia Gulf Air Japan Airlines Jet Airways Jet Star KLM Korean Air Lufthansa Malaysia Airlines Northwest Philippine Airlines Qantas Qatar Airways Royal Brunei Airlines Silk Air Singapore Airlines Swiss Airlines Thai Airways Tiger Airways Turkish Airlines United Airlines Valuair Vietnam Airlines Virgin Atlantic Airways Other If you answered 'other' to the above question, please specify.   What frequent flyer group(s) are you a member of? (please tick all that apply)   One World: American, British Airways, Cathay Pacific, Finnair, Japan Airlines, Qantas, Sky Team: Air France, Continental, Delta, Korean Air, Northwest Star Alliance: Air Canada, Air New Zealand, ANA, Lufthansa, SAS, SIA, Swiss, Thai Airways, United Airlines Other If you answered 'other' to the above question, please specify.   Have you taken a cruise holiday in the past 12 months?   Yes No Have you taken a train holiday in the past 12 months?   Yes No Are you thinking of taking a cruise holiday in the next 12 months?   Yes No Are you thinking of taking a train holiday in the next 12 months?   Yes No How often do you play golf on a monthly basis?   Never Once a month 2-3 times a month 4-5 times a month Are you thinking of taking any golf related trip in the next 12 months?   Yes No Please indicate your interest level in each of the following destinations:   Australia   Very Interested Interested Mildly Interested Uninterested Brunei   Very Interested Interested Mildly Interested Uninterested Cambodia   Very Interested Interested Mildly Interested Uninterested China   Very Interested Interested Mildly Interested Uninterested Hong Kong   Very Interested Interested Mildly Interested Uninterested India   Very Interested Interested Mildly Interested Uninterested Indonesia   Very Interested Interested Mildly Interested Uninterested Japan   Very Interested Interested Mildly Interested Uninterested Korea   Very Interested Interested Mildly Interested Uninterested Laos   Very Interested Interested Mildly Interested Uninterested Macau   Very Interested Interested Mildly Interested Uninterested Malaysia   Very Interested Interested Mildly Interested Uninterested Maldives   Very Interested Interested Mildly Interested Uninterested Mauritius   Very Interested Interested Mildly Interested Uninterested Myanmar   Very Interested Interested Mildly Interested Uninterested Middle East   Very Interested Interested Mildly Interested Uninterested New Zealand   Very Interested Interested Mildly Interested Uninterested Pacific Islands   Very Interested Interested Mildly Interested Uninterested Philippines   Very Interested Interested Mildly Interested Uninterested Singapore   Very Interested Interested Mildly Interested Uninterested Sri Lanka   Very Interested Interested Mildly Interested Uninterested Taiwan   Very Interested Interested Mildly Interested Uninterested Thailand   Very Interested Interested Mildly Interested Uninterested Turkey   Very Interested Interested Mildly Interested Uninterested Vietnam   Very Interested Interested Mildly Interested Uninterested If you answered 'other' to the above question, please specify.   Where are you planning to visit for leisure in the next 12 months? (Please tick all that apply)   Asia (North) Asia (South) Asia (Southeast) Middle East North America Oceania/Pacific Europe Other If you answered 'other' to the above question, please specify.   LIFESTYLE & SHOPPING HABITS   Approximately how much did you spend on clothes in the last 12 months?   Less than US$5,000 US$5,000 – US$9,999 US$10,000- US$14,999 US$15,000 – US$20,000 More than US$20,000 Approximately how much did you spend on watches and jewelry in the last 12 months?   Less than US$5,000 US$5,000 – US$9,999 US$10,000- US$14,999 US$15,000 – US$20,000 More than US$20,000 What items have you purchased at duty free outlets when traveling in the last 12 months? (Please tick all that apply)   Book/Magazine Champagne/Spirits/Wine Cosmetics/Fragrance/Skincare Electronics/Gadgets Fashion Watch/Jewelry Other If you answered 'other' to the above question, please specify.   Are you intending to purchase any of the following in the next 12 months? (Please tick all that apply)   Camera Computer/Laptop/PDA Car Home entertainment system/Television/DVD player Mobile phone Property Video camera Watch/Jewelry Yacht What kind of credit card do you have? (Please tick all that apply)   Centurion/Black Platinum Gold Silver Classic None ABOUT YOU   Gender?   Male Female Age?   Under 25 25-29 30-34 35-39 40-44 45-49 50 or above Marital Status?   Single Married Separated/Divorced/Widowed Living with partner Do you have children?   Yes No Are you an expatriate?   Yes No What is your highest level of education?   Secondary College University Post graduate If working, what is your position within the company?   CEO/Chairperson/President/Managing Director Director/General Manager/Vice President Owner/Partner/Sole Proprietor Manager/Department Head Executive/Supervisor/Officer Professional (Doctor, Lawyer, Accountant etc) Other If you answered 'other' to the above question, please specify.   Approximately, what is your annual household income before tax?   Less than US$50,000 US$50,000 - US$74,999 US$75,000 - US$99,999 US$100,000 - US$124,999 US$125,000 - US$149,999 US$150,000 - US$199,999 US$200,000 – US$300,000 More than US$300,000 How many properties do you own in your country of residence and/or abroad?   1 2 3 or more None How many cars do you own in your household?   1 2 3 or more None PLEASE FILL IN YOUR INFORMATION   Name * Address * Email * Telephone *   Real-time Survey System supplied by Compelite Limited.