Using WhosOn To Turn Visitors Into Customers

The last few years has seen a considerable increase in the recognition of Search Engine Marketing as a key component of a businesses' online strategy. With so many books and articles focusing attention on this topic many have been lead to believe that if they can just perform the right search engine optimisations, tweak the website content to maximise its relevance, and identify and place bids on the most appropriate keywords, Google's hordes of users will drive sales through the roof and revenue will exceed expectations. What is too often forgotten however is that regardless of how engaging a website may be, and irrespective of how many clever 'call to action' links and buttons have been included, even the most dynamic website can still be disappointingly static when it comes to generating real leads. What’s more, it can be quite easy to try too hard to get prospects to "call now", and end up putting off those that you would most want to attract.

At Compelite we advise our clients not to think of the website as being an end in itself, but rather a component in your overall online marketing strategy. Therefore, there are often additional services that need to be employed in order to really get the full value out of your website. Search Engine Marketing is of course one of these, as the more people that are aware of your website, the wider that your sales net has been cast. But what happens when they have landed on your website? How can you increase the probability of converting a visit into a solid lead or a sale?

Compelite’s answer to this question is found in its WhosOn solution. WhosOn is an online application that integrates with your website and provides detailed information on where a visitor is connecting from, how often they have visited, and what they are looking at. While many website statistics reports can offer up the same type of information, WhosOn’s big advantage is that you are provided with this information in real-time while the visitor is still browsing your website, and are able to initiate an online chat with them to offer additional assistance and connect personally. This can often be the difference between just having a website visit or actually having a face to face meeting with a prospective (and hopefully eventual) client.

WhosOn features include:

* Live Visitor Statistics
* Historical Traffic Analysis
* Live Visitor Chat
* Real Time error and exception alerts
* Prospect Detection
* Who, Where When Reports
* Pay per click abuse
* Hacker Detection
* Log File Archiving

Read more about how Compelite’s WhosOn service can help you get the most out of your website.

If you would like to evaluate WhosOn to see how well it can work for you, Compelite offers a free 1 month no obligation trial.

Sign up for a free trial now.

For more information on the WhosOn service, please feel free to contact Mr. Michael Pieper at 2524 3303 or via email at info@compelite.net.