Compelite Limited

Monday, January 29, 2007

Google AdWords Pay Per Click Management

Compelite have had much interest in Pay Per Click Management over the past 3 months, particularly with Google Adwords. Due to this increased amount of interest, we have expanded on our Search Engine Optimisation services to include Google AdWords Pay Per Click Management. See our Search Engine Marketing page for more information.

We have also updated our website to include the techniques that we carry out to ensure top Search Engine Optimisation and Pay Per Click Management account performance.

Michael, our Search Engine Marketing Manager has also recently passed his Google Advertising Professional Exam, which makes him fully qualified to manage your Google AdWords Account to ensure maximum Return On Investment (ROI).

At the present time we are only managing Google AdWords Accounts, as we believe that Google AdWords is much more Advanced when it comes to Pay Per Click systems. Also, they cover 80% visibility on the internet.

Yahoo are currently in the process of upgrading their Pay Per Click systems, to better match Google's AdWords system by introducing their own "Ad Quality". Yahoo's "Ad Quality" will be similar to Google's "Quality Score". When this is introduced on February 18th, we will re-evaluate the quality of Yahoo's Pay Per Click system to see if it matches the quality of Google's system. Yahoo certainly seem to be improving their system dramatically, and so they should, as they are surely losing much revenue to Google AdWords.