Compelite Limited

Monday, June 04, 2007

Yahoo Search Marketing Panama Upgrades

Yahoo is extending the reach of its Panama Pay Per Click System throughout Europe over the coming months. Up until now, it had only been launched in the US.

The promise to improve geographic targeting will bring much relief to those who use Yahoo's current system.

Panama also promises quicker approval time, allowing ads to be shown quicker. Previously, this took between 1 and 3 days, compared say to Google AdWords where you can have ads showing within 15 minutes of signing up for your account. Panama will now be in par with Google on this front.

Panama will use the feature of ad testing (much like Google's existing feature), whereby ads will be rotated evenly, and tested simultaneously for best performance. Those performing better will be shown more often.

A Visible Quality Index will be implemented (again much like Google's Quality Score) to ensure that advertisers who optimise their accounts and provide users with a quality experience (Google's term), will achieve a higher Quality Index. This will ensure that they achieve a higher ad position at a lower cost in comparison to their competitors.

The new system has been developed so that it can evolve with market trends easily. Hopefully, when Panama has been released worldwide, it will offer the ability to target multiple countries from one log in account. As it stands now, users must create separate accounts for the countries they wish to target. Not only is this frustrating, but also extremely time-consuming and costly as each account must be managed individually.

Find more information on the Yahoo! Europe Panama Upgrade here.