Compelite Limited

Friday, February 27, 2009

Web Business Growth

Growing a profitable Web Business is a strategic process that requires long-range vision, careful planning, precise execution and patience. It's vital that you know exactly what you want to accomplish and that you have a detailed blueprint to follow.

Your Internet Presence

Of course you need to have a website that is optimized and tested to convert traffic, and then you need to devote time to developing and executing short-term and long-term promotional strategies. These strategies must stand on their own as well as work together to get you the best results.

There are five key strategies you can use to advance your business and improve your profit margin. In this issue, we will look at the first of the five:

#1. Always Look For Opportunities to Increase Sales
Let's face it, sales drive business and sales come from customers. Every online business owner should embrace the following three-phase marketing approach:

Phase one is the hunt for new customers, in any and all ways possible.

Phase two is to follow up with these new customers from time to time, and introduce them to additional offers. The objective of this second phase is to get them to buy from you more often.

Phase three is to offer expensive items, or bundle multiple items into higher-priced packages, giving your customers greater opportunities to make larger purchases from you.

Next month we’ll cover the second key marketing strategy for growing your web business.