Compelite Limited

Friday, September 04, 2009

Web Business Growth - Part 4

Growing a profitable Web Business is a strategic process that requires long-range vision, careful planning, precise execution and patience. It is important to know exactly what you want to accomplish and ensure you have a detailed blueprint to follow.

Your Internet Presence

Of course you need to have a website that is optimized and tested to convert traffic. You then need to devote time to developing and executing short-term and long-term promotional strategies. These must stand on their own as well as work together to get you the best results.

In the last issue, we looked at the third of five key strategies you can use to advance your business and improve your profit margin (#3 Invest in a Virtual Assistant; #2 Find the Best Use for Your Marketing Budget; and don’t forget #1 Always Look for Opportunities to Increase Sales.) In this issue, we will look at the penultimate of the five:

#4. Use the Power of Email to Convert Visitors Into Customers

Email marketing is one of the most economical and reliable ways to build a relationship with visitors and eventually convert them into buyers. It is an effective tool for staying in touch and developing the level of comfort and trust that is necessary before they will agree to do business with you.

You can use email to convince your subscribers of your expertise in your niche. The more they come to accept you as an authority, the greater your credibility will become and the easier it will be for you to make sales.

Plus, email is a very handy tool for keeping customers abreast of new products, special promotions and the latest announcements about your business.